Post by account_disabled on Jan 8, 2024 3:47:45 GMT -5
Apple has just presented a new spot within the "Behind the Mac" umbrella . In this simple -on a visual level- but powerful piece, he shows a series of black and white photographs of famous people and references from around the globe who use their Apple computers while they create and bring their mission and aspirations to life. Lady Gaga, Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Takashi Murakami and Saul Perlmutter are some of the well-known faces that parade in this piece called "Greatness" . "This film celebrates the brilliant minds that drive the greatness behind Mac," explains the apple company. And, as the spot says, "there is a certain type of person who does not expect greatness.
The powerful archive images that the technology company has used to create this campaign are shown to the rhythm of the song “Take Back The Power” by Raury . If you do not display the embedded Email Data video correctly, click here . The launch of the "Greatness" ad coincides with a product presentation event held virtually yesterday at Apple's headquarters in Cupertino, California, as reported by Adweek . The company led by Tim Cook presented the improved version of its MacBook Air, 13-inch MacBook Pro and Mac mini.
This new batch of products mounts a new M1 chip designed by Apple and which represents "a great advance" according to the CEO and the media details. Likewise, the new computers stand out for their performance and battery life. Last July, Apple launched another of its campaigns together with TBWA\Media Arts Lab under the slogan "Behind the Mac." On that occasion, the company delved into the creative process of musician James Blake, photographer Tyler Mitchell, cookbook author and television host Samin Nosrat, and architect Zhang Xi .
The powerful archive images that the technology company has used to create this campaign are shown to the rhythm of the song “Take Back The Power” by Raury . If you do not display the embedded Email Data video correctly, click here . The launch of the "Greatness" ad coincides with a product presentation event held virtually yesterday at Apple's headquarters in Cupertino, California, as reported by Adweek . The company led by Tim Cook presented the improved version of its MacBook Air, 13-inch MacBook Pro and Mac mini.
This new batch of products mounts a new M1 chip designed by Apple and which represents "a great advance" according to the CEO and the media details. Likewise, the new computers stand out for their performance and battery life. Last July, Apple launched another of its campaigns together with TBWA\Media Arts Lab under the slogan "Behind the Mac." On that occasion, the company delved into the creative process of musician James Blake, photographer Tyler Mitchell, cookbook author and television host Samin Nosrat, and architect Zhang Xi .